Metamorphosis as Principle –
Innova ion as Motor

Markets are changing at a progressively faster pace. This means a business must quickly adapt to new situations. Only through flexibility can it assure its future viability. Zwiesel Kristallglas responds to these changing conditions with an active culture of innovation. This enables our business to look ahead and prioritise the development of new products and processes, thus not only adapting itself to changing markets, but also helping to shape those changes.

Trailblazing patents and a large number of registered designs testify to Zwiesel Kristallglas’ high standards of technological innovation. For example, the internationally patented Tritan® technology that we developed in 2002 affirms our desire to remain the market leader in innovation. In product design too, Zwiesel Kristallglas upholds high standards and expects superlative accomplishments. And we have not been disappointed: for example, Zwiesel won the “red dot award” for outstanding design quality in 2006 and 2007.

With a reliable instinct for brands, Zwiesel Kristallglas has successfully evolved its brand portfolio. Thanks to Tritan® crystal glasses from Schott Zwiesel, our business leads the global market in crystal glassware for the World’s finest restaurants and hotels. Zwiesel 1872 is our lifestyle brand: offering mouth-blown crystal glassware, as well as elegant accessories for the Gourmet and Living Collections. Since 2007, a third pillar has added greater stability and diversity. The traditional Jenaer Glas brand is synonymous with heat-resistant glass. Jenaer Glas augments our existing portfolio in the cooking, food & lifestyle segment. This strategy is succeeding. Among other accolades reaped in 2007, Zwiesel Kristallglas was chosen to receive the “Grand Prize of Small and Mid-sized Businesses” as one of the ten best Bavarian businesses and was included in the “Top 100” list of Germany’s most innovative businesses. In 2006, the company’s management was commended as the “Turnarounder of the Year.”